Azura invests in Research and Development to identify promising markets and anticipate new developments, taking into account the latest varietal and technological advances. This constant monitoring allows us to explore new markets and to consider the evolution of consumer expectations.
Our sales and technical teams regularly meet with large and medium-sized retailers throughout Europe to discuss their projects and propose new products adapted to their strategies. We plan our crops according to the needs expressed by our clients in terms of varieties, volumes, and packaging, so as to always be as close as possible to their expectations.
The product tests set up with consumers also allow us to better identify trends in terms of taste and uses.
A Culture of Continuous Improvement
We remain very attentive to our clients' comments, which help us to improve our products and services. Working with partners across Europe encourages us to remain highly responsive and enables us to move forward.
We are committed to our employees, our communities, our clients, and our consumers to be a responsible company; we work with economic development objectives, and also develop a social, societal, and ecological approach.