Azura invests in research and development to identify promising markets and anticipate new developments, taking into account the latest advances in variety and technology. This permanent watch allows us to explore new markets and take into account changes in consumer expectations.
Satisfaction of our customers and consumers
Our sales and technical teams meet regularly with GMS retailers throughout Europe to discuss their projects and propose new products adapted to their strategies. We plan our crops according to the needs expressed by our customers in terms of varieties, volumes, and packaging, so as to always be closer to their expectations.
Consumer product testing also allows us to better identify trends in taste and usage
A continuous improvement process
We remain very attentive to customer feedback that helps us improve our products and services. Working with partners throughout Europe encourages us to remain very responsive and allows us to progress.
We are committed to our employees, our communities, our customers and our consumers, to be a responsible company; we work with economic development objectives, and also develop a social, societal and ecological approach.