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Home » KNOW-HOW » Production

Production, ensuring flawless traceability

To produce quality fruit and vegetables the choice of land is fundamental.   Azura produce in Morocco. The Group owns 68 farms:  60 are dedicated to fruit and vegetables and 8 are dedicated to fruit trees. 100% of the fruit and vegetable plants are produced under cover to ensure we maintain total control over the quality of our crops.  

Main production aims :

  • Growing the right variety in the right place for optimal product quality
  • Producing 100% of crops using Integrated Pest Management methods
  • Seeking even better tasting varieties, in particular for the round and vine tomato segments
  • Maintaining Azura’s position as the supplier of one of the broadest ranges on the market
  • Adapting the choice of variety to farm structures in place